Making it as an MMO Blogger Part 1
Massively has the first of a two-part article up about Blogging in regards to MMOs. They contacted several Public Relations/Community Manager type people from various companies for their thoughts on the matter, and our own Minister of Culture Wonder Russell is one of the people who were interviewed! Here are a couple clips as to what she had to say:
What are some things a blogger can do to further promote a relationship with your company?
Wonder Russell: Check back in when the review goes live. Ask to stay on the PR list so you’ll be in the loop when developments are announced. Get on board with Twitter. Have a great idea for a contest or article? Pitch it! These relationships are really about the dialogue.
What are some things a blogger can do to harm a relationship with your company?
Wonder Russell: If a blogger doesn’t take what they do seriously and don’t actually care about the culture of gaming, the gaming community, writing quality in-depth reviews (no writing the review after only a few hours of play), it’s going to show. That reflects badly on us, and well, we aren’t gonna be super happy to give you a free game next time! There are other obvious things I can think of, like using a blog to grandstand or trash talk other companies. That’s never happened to us, but I’d guess it’s a pretty common concern among game developers/publishers – we’d like to trust you and know we made the right decision.
You can check out part 1 of the full article right here.
